It’s no secret that the higher you are ranked at the search results page, the higher your chances of getting visitors to your website. This is because users tend to associate higher ranks to credibility. And that is best achieved through a process called search engine optimization (SEO). SEO is basically a way for you to increase the traffic you get through natural or organic methods that abide by rules set by search engines. Fortunately there are a few useful SEO tools you can use to your advantage today.
Keyword research is an essential step in SEO. This is done through researching your market’s keyword demand in order to get the right kind of visitors. Keyword research tools can help you by providing suggestions, predict costs of running paid campaigns, and even keep track of click-through rates and visitors.
It’s also important to keep an eye on your rankings. You might not be aware of a certain practice or error that’s causing your rank to plummet. Ranking tools help you find out how high you rank for a certain keyword you might be targeting based on different variables like location, device, search history, and location.
Quality content is your ticket to attracting visitors to your website. It only makes sense, therefore, that you prioritize not only content creation and marketing but measuring the effectiveness of your current campaign. There are many content analytics and measuring tools out there to help you do this with ease. However, you would have to choose a tool based on the type of content, the platforms you use, and more.
Links to other credible websites also fetch you a good amount of traffic. However, linking to bad sites will only affect your ranking negatively. This is where a link removal tool comes in handy. You’ll want to be able to quickly remove any links that might tarnish your online reputation, and using a link removal tool is the fastest and easiest way to do it.
Keyword research, moz.com
How usability, user experience & content affect search engine rankings, moz.com
Search engine tools and services, moz.com